There are two important items of your outfit that will be noticed immediately on a first meeting, your shoes and your watch. The watch you wear is a subtle statement of who you are and what you get up to. That’s why it is important to have more than one watch in your top drawer, ready for every occasion.

These are what the top watch brands say about the men who wear them…

Breitling. The Breitling oozes engineering professionalism but don’t worry if you can’t put spare wheel on your Bentley. Wear a Breitling and your friends will think you build monster V12 engines in your garage that powers it. Breitling worked with the aviation industry in the early 20th century, inventing the circular slide rule chrono-meter and supplying pilots worldwide. That makes this brand for plane and car enthusiasts, master engineers, astronauts and of course Antony Worral-Thomson.

Cartier. This brand is for the dinner party host prefers to make their own hollandaise sauce rather than popping down to M&S. The Inventor Jacques Cartier lived life to excess even famously daring to combine steel and gold in a watch in 1978, so outrageous it worked! Then for art in 1983 the artist César proceeded to crush fake Cartier’s with a steamroller. True Style!

Omega. The Omega brands emit a very understated confidence dating back to the early jetsetters of Cannes, Marbella, Monaco and Rio. It is an excellent choice for top executives and James Bond alike. Omega has been the time keeper for many Olympic Games and also the only watch that has been worn on the Moon.

RADO. This brand is a bit of a left side punt for well educated pros. RADO has it’s own niche by combining such items as black Titanium bracelets with Liquid gold LCD’s. Just watch out if you have hairy arms as the bracelets are unforgiving. Best for combining with your black suit while you sip martinis in an exquisite wine bar up town.

Rolex. The daddy of all flash watches, what more can I say? Lottery winners and millionaire business men love a bit of Rolex. It is a statement that the wearer is quite happy with their amassed pile of dosh and is very willing to tell you all about it. But it’s quite alright you see as Rolex invented the very first perpetual movement in it’s waterproof oyster case. This separates Rolex into a different league in the watch world, remaining completely independent of other watch makers. Buy a fake and you will regret it, buy a real one and you will have many friends and admirers.

Seiko. A Seiko watch is the Lucozade of watches, projecting energy into its wearer who could be a personal trainer, martial arts instructor or even “The Man Who Knows”. (Yes I wear a Seiko!). As a brand Seiko is obsessed with quartz technology; and it also seems they have an obsession with bright orange second hands on jet-black dials if their Sportura range is anything to go by! Seiko watches belong to the future, but the best thing is we have them today…

TAG Heuer. A typical TAG wearer is a pair of safe hands who likes to travel fast, but be aware they may do something risky at any point! TAG has always been closely linked to motorsport, in fact it is the sponsor of a major Formula 1 team. And who can forget the classic Monaco Chronograph as worn by Steve McQueen in the film “Le Mans”. Get a TAG and you can imagine your Ford Focus is a Formula 1 car, just don’t send your speeding fines to me.

Smart Casual is the holy grail of men’s fashion.  Presentable, yet a comfortable way of dressing.  It’s effortlessness makes it oh so sexy, but so many get it so wrong and look like they have been dragged through GAP backwards.

Good smart casual is all about mixing tailored pieces with more relaxed items.  This is usually managed by wearing one thing with a defined collar, whether that be tailored coat or jacket, or simply a shirt.  This outfit by Next is a perfect example of smart casual and is made up of the following:

Black Moleskin Single Breasted Jacket £75

Grey Cotton V-Neck With Mock Shirt £28

Grey Vintage Jeans £32

And should be finished off with a pair of Panel Lace-Up’s £35

This look is not thrown together and all the elements complement each other perfectly.  The slightest bit of scruffiness could unbalance the whole outfit.  If the jumper was removed and a tie added to the shirt then the outfit would become too smart to be casual.

Bad smart casual is when a man mixes inappropiate items in a manner where he couldn’t care less.  Wearing trainers with your work shirt, tie and trousers topped off with a North Face jacket is not what this look is about…